Memes nas interfaces: Um estudo sobre a comunicabilidade dos memes aplicados em interfaces digitais

Abstract

Memes have been widely used in several applications as a way of communication. The choice to use memes as communication can often be related to their power of sharing, reach and approach, being used more and more in media such as marketing pieces and also taking up space in digital interfaces. Thus, in this work, an experiment was carried out by applying memes in digital interfaces at different moments in the interaction, with the objective of capturing the users’ perceptions about the use of memes as communication. The evaluation was carried out using two methods, the Communicability Evaluation Method (CEM), based on Semiotic Engineering, which is a theory centered on communication, and also a questionnaire applied at the end of interactions. Observing the evaluations results, it was possible to consider that the users were able to have a good understanding of the memes used on the platform, in addition to the fact that memes were useful to users at the interaction, helping them to recover from disruptions, being a very positive result.