Os direitos autorais na realidade da tecnologia digital

Abstract

Copyrights granted to creators of intellectual work are in conflict within the digital technology reality. Historically, these rights have provided reward to creative subjects, as an incentive to continue this production. However, with the advent of digital technologies, the reproduction and sharing of the protected content became in need of such economic returns. Confronted copyright protection with access to the content of the cultural heritage, hampered by the commercial value thereof, against the right of access to culture for society. The new work sharing ways and the consequent respect for copyright rights, while favoring access to the intellectual content, cast the crisis the producer of the same market. Existing limitations on access to the works, as the period of legal protection for the authors regarding the same, has the restriction on copying your most critical element. The new reality of communication provided by digital technologies and the sharing of content through the World Wide Web, promotes commitment to sustainability markets that are dedicated to intellectual works. Adjustments alternatives have emerged, seeking to adapt to the new commercial and productive possibilities observed. Among which stands out the design and licensing developed by Lawrence Lessig, called Creative Commons. The legal adjustments are necessary because the substantial alteration of reality, which treat legal principles, with the online sharing, advances in order to protect commercial interests, while market rent generator.