E-commerce de serviços no Brasil: um estudo sobre o comércio eletrônico e crescimento durante a pandemia do covid-19

Abstract

E-commerce, especially the service provision sector, has shown significant growth and strong relevance for the Brazilian economy in recent years. Thus, this monograph aims to conduct a study on e-commerce of services in Brazil and its rise during the Covid-19 pandemic period. The research was bibliographic, descriptive and exploratory in nature, in which data collection was based on a literature review in order to prepare a theoretical overview on the entire process of emergence, development and growth of e-commerce and also, specifically, on the provision of services in virtual format. The study validated that during the pandemic that began in 2019, e-commerce of services achieved its greatest evolution due to social isolation, which, in turn, generated a need for access to basic products and services remotely to avoid contamination, with emphasis on delivery services. It is clear that e-commerce has become part of people's lives, as it offers practicality, convenience and speed during the purchasing process, facilitating everything from access to products to the final step of delivery. Finally, it is clear that e-commerce services tend to continue growing, combined with the constant evolution of technology and the increased desire for practicality on the part of consumers, in addition to contributing to the provision of other basic services related to citizens' needs