Negócios de impacto socioambiental e os processos de geração, captura e compartilhamento de valor

Abstract

In the midst of an expressive number of social and environmental problems in evidence, impact businesses, as part of the social entrepreneurship field, have presented themselves as alternatives to solve those issues and create positive impact. However, since they are recent management models and there is still incipient information, the present work aims to explore the concepts and characteristics of the processes of creation, capture and sharing of different types of value and how they are related regarding an interdisciplinary perspective. From the inferences of the study, it was possible to observe that in order to create socio-environmental value, it is important that the business takes into account a series of factors, such as the individual and collective values of customers, beneficiaries, ecosystem actors; how they assign value - to nature and environmental, resources, for example; how the Value Proposition and Impact Thesis are achieved. Even though profit maximization is not the focus for impact businesses, it is also necessary that they consider aspects that allow them to capture economic value, so that they have financial sustainability, and the necessary strategies to ensure them competitive advantages, distinguishing mainly from traditional market businesses. Impact businesses commonly operate in a network, which can also allow the intended positive impact to have more potential to be achieved, as part of the value created is shared between the different actors. Finally, analyzing these processes addressed through foundations from different disciplines and areas of knowledge can help them better define the socio-environmental value they intend to generate and manage to maximize delivery.