Fatores motivadores intrínsecos e extrínsecos para o empreendedorismo: uma análise documental do projeto extensionista experiências inspiradoras

Abstract

Motivations to undertake are addressed in the literature through the effect of intrinsic and extrinsic factors. This research aims to analyze the intrinsic and extrinsic factors that motivate people to start their entrepreneurial processes. This is a descriptive and qualitative research through documentary analysis related to the videos of interviews conducted in the inspiring experiences project. 26 interviews were analyzed and categorized by motivating factors for undertaking: “Specific objective or need”, “Encouraged by family/friends”, “Had the desire to undertake”. The results indicated a predominance of the factor “encouraged by family/friends”, as 15 entrepreneurs were classified in this category. In addition, 14 individuals presented in the interview the category “Specific objective or need” and 9 individuals in the category “Had the desire to undertake”.