Estímulos e barreiras à criatividade nas organizações: um estudo sobre as percepções dos trabalhadores da geração z

Abstract

Creativity is a valuable resource that is increasingly necessary in the world we live in with so many contingencies. Based on this situation, this work aims to investigate the stimuli and barriers that young people from Generation Z perceive in organizations. To this end, a quantitative survey was conducted with 150 young people living in Fortaleza, Ceará, in the months of July and August 2024. The results showed that young people from Generation Z use creativity as a tool and that it is part of the organizational culture. It was also seen that they work in a suitable physical environment, interact in the environment with fluid communication, have a certain degree of freedom and receive support from management, the work group and the organization. In addition, they work in companies with few political and administrative changes, with more flexible rules and face challenges during work. On the other hand, regarding barriers, the respondents have little participation in the work environment, few resources and do not have access to frequent training. In addition, they consider that they do not receive a salary that corresponds to what they want, they perform many tasks in a short time repeatedly and the companies they work for do not offer benefits for new ideas. It is suggested that new studies be carried out to deepen understanding of the topic, as some aspects still require further investigation.