Práticas de inovação em uma indústria do setor alimentício

Abstract

Innovation is fundamental for market competitiveness, allowing companies to adapt to changes and offer differentiated goods and services. However, there is a lack of research on the fluidity of innovation practices in the daily lives of companies. In this context, this research maps the use of innovation practices, innovation methodologies and the metrics and components that support the area of innovation in a food industry. This is qualitative research, carried out using the case study strategy of a Brazilian food industry. Interviews were carried out with employees and analyzes of documents made available from the period in which the innovation area was implemented; seeking to understand the different components of the innovation area, in addition to understanding how programs and practices interact and contribute to the company's success. The results suggest that the practices are aligned with common perspectives and theoretical orientations in the area of innovation, however, many actions can be improved in order to achieve even more positive results. The research contributes to academic knowledge about innovation and could serve as a reference for other companies seeking to implement innovative practices.