Influências sociomidiáticas e endividamento de jovens estudantes universitários

Abstract

This study aims to investigate the impact of social media interactions on the indebtedness of university students. A questionnaire comprising 35 items was administered, capturing data on sociodemographic characteristics, financial status, and social media usage. Initially, 112 responses were gathered, but due to age and course restrictions, the sample was reduced to 100. The research was conducted with young university students aged 18-29 enrolled in the Faculty of Economics, Administration, Actuarial Science, and Accounting (FEAAC) at the Federal University of Ceará (UFC). Descriptive analysis and correspondence analysis (Anacor) were employed to examine the data. The findings revealed a significant association between social media influences and indebtedness. Targeted advertisements, as well as the influence of individual lifestyle and social groups, emerged as crucial factors contributing to impulsive consumption. The study corroborates the notion that external factors significantly shape the consumption behavior of young individuals. The findings underscore the need for early interventions to foster improved financial management skills throughout adulthood.