Design de jogos sérios como ferramenta de conscientização sobre consumo sustentável de moda

Abstract

The present work aims to document the development of a serious digital fashion game inspired by thrift stores and upcycling, to value these practices and counter the themes of excessive consumerism common in popular contemporary fashion games. Therefore, the research sought to identify ways of articulating the components of The Elemental Tetrad (Schell, 2008) that can enhance the absorption of awareness-raising messages, as well as stimulate a large-scale behavior change. To understand how fashion games are used as means of consumer propaganda, three case studies were conducted with popular games of the genre. In addition, the project was also guided by an analysis of two other serious games and by the Values at Play methodology (Flanagan; Nissenbaum, 2014). From this, the game "ReStyle" was developed and partially prototyped using the Godot 4.5 game engine.