Manipulação de dados nas redes sociais: a construção de indivíduos em tempos de rede como Instagram e TikTok

Abstract

This research addresses the manipulation of data on social networks. By collecting data through digital traces, it is possible to discover anything about users. There is no point in pretending or running away; each trace is detected, mined and a fully modeled profile created. Each data is worked on and used against the user, through this, a “scenario” is created based on the psychographic data collected. In which everything around is personalized and nothing goes unnoticed by the algorithms. This work aims to analyze how the distortion and alteration of reality is a consequence of the algorithmization of life and all the manipulation present on social networks. Based on the selection of the main social networks, especially Instagram and TikTok, they operate in the construction of individuals in today’s times. Times in which short videos become the measure of the subject’s life. Just as the spectacularization of everything feeds the magnetism of individuals on the network. Therefore, it seeks to understand how the selection of algorithms affects the construction of individuals’ authenticity. In view of this, it is exposed how everything revolves around a system called surveillance capitalism. The research seeks to outline a panorama of relationships between social networks and internet users: what they like, explore, prefer, use and get information about or how they try to deal with and circumvent the exacerbated selection of algorithms.