Mediação de leitura e práticas informacionais dos leitores de memes

Abstract

The research aims to analyze how informational practices and the mediation of information by meme readers influence the formats and languages of meme cyberculture. The content related to memes is diverse, ranging from anime to real-life situations that speak to their audience and create connections between people's reality and what is being viewed. Therefore, the general objective of the work is to analyze the informational practices and information mediation of meme readers in relation to the profile of internet users, also checking, with the specific objectives, a) identifying which aspects attract the most attention of readers during interaction with posts; b) understand the relevance of memes to the informational practices and information mediation of their users, and c) distinguish how young readers use memes on social networks to communicate. In its theoretical framework, the research focused on the concepts of information mediation and reading, and their role in the internet environment, more specifically in social networks; it was contextualized about what social networks are; elucidated information practices and memes on social networks. To achieve the stated objectives, a phenomenological and bibliographical research was chosen as a methodological procedure, of an exploratory nature, using qualitative content analysis, and having as data collection material the application of a structured electronic questionnaire aimed at the public that consumes memes in Internet. The results achieved demonstrated that there are different types of memes that will appeal to different audiences, and social networks have narrowed the way content is shared; The ways in which people search and select influence the format that will be viewed most frequently, and it was also found that memes are used as expression within social networks. Therefore, exploring how people interact with the cyberculture of memes on the internet reveals that this relationship is often made automatically, without reflections on what is influencing that process. It is important to highlight that analyzing informational practices and the mediations of reading and information play a significant role in the process of dialogue between social networks, internet users and the cyberculture of memes.