Neoliberalismo e sofrimento psíquico: implicações da comunicação

Abstract

This bibliographic review monograph examines how neoliberalism functions as a device of power and employs communication to produce and manage psychological suffering in contemporary society. It argues that, through marketing and advertising strategies, neoliberal rationality constructs and disseminates narratives of performance and individualism. This process formulates a psychopolitics that modulates subjectivities, transforms citizens into entrepreneurs of themselves, and silences collective malaise. In this model of society, phenomena such as anxiety and depression are framed as individual failures and mask their structural roots. It is concluded that the vulnerability of the subject inserted in the neoliberal context should not be seen as a form of weakness, but as a powerful form of resistance in the face of physical and psychological illness. It proposes raising critical awareness to dismantle the logics of power prevailing in contemporary society.