Cocriando no YouTube e na Podosfera: atuação bibliotecária sob o paradigma da cocriação audiovisual

Abstract

This article presents conceptual bases for developing activities at the Cocriando Project: the audiovisual co-creation on YouTube and Podosphere. First of all, the co-creation paradigm is introduced based on publications on management and marketing. After that, some experiences at managing a YouTube channel and an academic podcast are put under discussion, including its transitions on podosphere by updating its editorial line, changing its name, migrating its audio platform and launching a new brand for the podcast. In conclusion, live streaming and podosphere have both required professional profiles by audiovisual librarians and also by podcaster librarians under a paradigm known as audiovisual co-creation.