Decodificando a gentrificação: o caso da OUC Jockey Clube

Abstract

Discussions about gentrification in Latin America are still heavily based on studies developed in the Global North , affecting the diagnosis of its causes and consequences in contexts with more pronounced socioeconomic vulnerabilities , such as the case of Latin America. The main agents causing gentrification in vulnerable territories are the public authorities and the private sector when, in partnership, they work on projects to requalify and/or revitalize historic centers for tourism purposes. Despite being within the tourist circuit of Northeastern Brazil, the historic center of Fortaleza does not have enough prominence to attract visitors, with other areas as the focus for urban revitalization and requalification. Starting from a continental context, this work adapts the Design Science Research methodology to contribute to the debate on local specificities that may lead to gentrification, adopting the extension of the area of the Jockey Club Urban Consortium Operation (OUC) as a case study. This research combines qualitative and quantitative approaches and case studies to understand the urban transformations that have been occurring over the last three decades in the Jóquei Clube neighborhood, in the municipality of Fortaleza, and then propose representation models adapted to this Brazilian case in particular. In the survey phase, priority will be given to studies that adopt computational artifacts in its methods. Therefore, this work aims to contribute mainly to the theoretical axis, addressing the deficiencies present in the definition and measurement methodologies of gentrification in Brazil, more specifically in the Northeast region of the country, as well as exploring