Informações relevantes para promover a biotecnologia, o ambiente de inovação e a interação academia-empresa no Ceará

Abstract

Biotechnology is considered a strategic area for the development and resolution of socioeconomic problems on a global scale. Comprising a wide variety of tools and applications under constant expansion and transformation, this area is responsible for promoting innovations and boosting markets in global competition, being fundamental for the establishment and advancement of Bioeconomics. In this environment, Brazil has great relevance in terms of scientific production, however, the historical dissociation between industrial and academic sectors prevents new solutions from being effectively transformed into products, services and social benefits. Ceará, in particular, stands out within the Rede Nordeste de Biotecnologia (RENORBIO), but has difficulty in inserting biotechnological ideas in regional companies. It is therefore necessary to establish effective ways of bringing together the different actors (academia, business, government and society) responsible for the insertion, development and democratization of Biotechnology and Innovation in the Ceará scenario. Considering that, this work sought to identify tools and informative content for sites focused on the promotion of Biotechnology, Academy-Industry Interactions and Innovation. This process was conducted through the analysis of different sites in the biotechnology area and research with students, biotechnology professionals, professors and institutions that work in establishing and strengthening relations between universities and companies: Federação das Indústrias do Estado do Ceará (FIEC), Coordenadoria de Inovação Tecnológica da UFC (CIT/UFC) and Parque Tecnológico da UFC (PARTEC/UFC). It was possible to identify little diversity of content on the evaluated sites, with emphasis on biotechnology courses’ and companies’ plataforms, in addition to little exploration of tools that positively influence virtual communication. As for the thematic contents, a ranking by relevance was carried out, which highlighted the importance of topics related to the biotechnological area and opportunities for internships and employment for students and biotechnology professionals; and topics associated with business and market interests and the formation of partnerships with companies for professors in the field. Both classifications can guide the creation of communication strategies between different actors responsible for Biotechnology in Ceará.