Hiperlink no tiktok: caracterização, funcionalidade e orientação de sentidos em textos digitais

Abstract

This dissertation, inserted in the field of Textual Linguistics, has as main objective to study the phenomenon of coherence in texts on the TikTok platform, considering the way of constitution, characterization and functionality of hyperlinks in this environment, and the contribution of these elements in establishing textual coherence. As specific objectives of the research are pointed out: describe the way of composition and characterization of hyperlinks in TikTok, besides analyzing the functions that the links assume, considering not only the relationships that the links suggest between texts, but also the potential impact on readers' attention and on establishing the coherence of the set of texts in the network to which it makes reference. In view of the objectives outlined, we delimited a corpus composed of six videos from the For You section and their respective deployments, collected in the second half of 2024. It is a qualitative research, according to Gil (1999), which provides the more in-depth development of issues related to the phenomenon under study and their respective relations. The analysis is carried out in two moments: one that focuses on the link before its activation and another that focuses on the textual relations and meanings suggested by the activated link. The obtained results indicate that some textual productions in video suggested by TikTok, after the click, maintain the continuity of the initial subject, as in those referring to the themes “Emmy”, “Hurricane Milton” and “Bolsonaro’s supporter”, while others present ruptures and unpredictability, as in the themes “wheelchair” and “John Lennon”. We also observed the use of appealing language strategies to attract clicks, as in the video delivery. These results show that coherence is dynamic and depends on the users, the context, the intentions and various cohecimento systems.