O Ecodesign na estamparia : alternativas naturais para pigmentos e suas aplicações

Abstract

This research investigates the application of Ecodesign principles in graphic and textile printing, focusing on the use of natural pigments as a sustainable alternative to synthetic materials. Using the Material Driven Design (MDD) methodology by Karana et al. (2015), experiments were conducted with plant- and mineral-based pigments applied to raw cotton fabric and watercolor paper. The project adopts an eco-effectiveness approach, aiming to develop printing processes that do not cause environmental impact and have regenerative potential. Case studies with contemporary designers and interviews with professionals in natural dyeing contributed to the theoretical and practical foundation of the study. The experiments revealed both the expressive potential and the technical challenges of using natural pigments, indicating the need for further investigation into extraction methods, fixatives, and production feasibility. In addition, qualitative feedback from users highlighted the importance of sensory and emotional connection with the materials. The study concludes with suggestions for improvement, such as expanding the variety of pigments tested, broadening printing techniques, and enhancing qualitative evaluation stages. This research aims to contribute to the development of a more ethical, circular, and sustainable design practice in visual and material communication