Canais de comercialização de feijão-verde no povoado de Açudinho, Ocara-CE: estudo de caso

Abstract

This study analyzes the commercialization channels of green beans in the village of Açudinho, located in the municipality of Ocara-CE, through a case study with a local producer. The objective was to understand how commercialization occurs in practice, identifying challenges, strategies, and opportunities for family farmers in the region. The research utilized structured interviews and direct observation as the main data collection methods.The results revealed that middlemen are the most commonly used commercialization channel due to their convenience and the lack of adequate infrastructure for transportation and storage. Although this facilitates the distribution of produce, such dependence significantly reduces the profit margins of small producers, who struggle to access more lucrative markets. Logistical problems, such as poor road conditions and high transportation costs, were identified as critical barriers, especially during rainy periods, which affect both the quality and quantity of the harvested production. In addition to external challenges, the study also identified internal issues, such as traditional sales practices, a lack of administrative training, and the absence of community organization, which limit the producers’ bargaining power. The research highlighted that collective strategies, such as the formation of cooperatives or informal associations, could improve commercialization by reducing costs and expanding access to new markets. It is concluded that solving the problems faced by small producers depends on joint actions. On the one hand, public policies should focus on improving infrastructure, training, and access to credit. On the other hand, farmers need to adopt more organized and innovative practices, such as the use of simple technologies and the diversification of commercialization channels. In this way, it would be possible to promote greater autonomy, equity, and economic sustainability for family farming in the region.