Uso de técnicas de gerenciamento de projetos na gestão de eventos: um estudo de caso

Abstract

Project management is a fundamental discipline for ensuring the success of temporary endeavors with a specific objective, such as the organization of events. This, in turn, involves a series of interdependent stages that require continuous planning, control, and monitoring. This paper presents a case study on the use of project management techniques in event management, addressing the challenges faced and potential performance improvements for a company during its participation in a natural products trade show, with a focus on the organization and execution of the event. The importance of this work lies in the practical demonstration of how the application of project management tools and methodologies can significantly contribute to the efficiency, predictability, and quality of event delivery. To this end, the concept of project success was defined based on the Iron Triangle model, which considers the pillars of cost, time, and quality. The results obtained show significant failures in the cost and quality pillars, allowing for the identification of opportunities for improvementin financial management, adherence to deadlines, and communication among the involved team. The study reinforces the relevance of incorporating good management practices as a way to professionalize event management and maximize the results achieved.