O papel das características do produto na decisão de compra de produtos colecionáveis

Abstract

This study aimed to investigate the influence of collectible product characteristics on consumers' purchasing decision-making process, considering different types of products in the current collectibles market. Its development was motivated by the growth of the collectibles market, which encompasses a wide variety of products. The research was conducted based on a questionnaire distributed to consumers of collectible products, analyzing how much they are influenced in their purchasing process by the following characteristics: rarity, aesthetics, quality, utility, theme and emotional value of the products. The methodology used was descriptive and involved the collection of quantitative data, followed by statistical analysis with mean, mode and standard deviation, making it possible to identify the characteristics most valued by consumers at different stages of the purchasing decision-making process and how they may vary depending on the type of collectible. The results demonstrate that quality and theme are the most influential characteristics in the consumer's purchasing decision-making process. It is concluded that understanding these characteristics can help companies in the sector to develop more effective marketing strategies, aligned with collectors' preferences. The study offers relevant contributions to the academic field and the collectibles industry, highlighting the importance of priority factors in the collectors' purchasing decision process.