Moda como um apelo ao consumo e a relação com a entropia na sociedade capitalista

Abstract

One way to understand the complexity of capitalist society is to have a multidisciplinary view of how things have changed over time. Fashion is something that emerged and drove a new way of producing goods. Today, it is a branch that involves several areas of knowledge to continue reproducing its cycles. The various professional activities range from fiber production, clothing manufacturing and product sales, to marketing strategies. The impacts caused also follow the same logic, ranging from pollution, various social problems such as precarious living conditions for families and even the destruction of ecosystems. In other words, entropic changes in the biosphere occur in many ways. Given the above, this work aimed to understand fashion as a commodity, with an emphasis on the fetish of consumerism and its relationship with the increase in entropy in capitalist society. To this end, a bibliographical research was carried out, based on the exploration of secondary sources, such as books, articles, theses and materials available on the internet. The research adopted a qualitative approach, as it is a social phenomenon, with a focus on Ecological Economics. Thus, it was possible to relate the law of Entropy and the concept of Fashion, working with the concepts of merchandise and consumption, in addition to the multidisciplinary understanding based on the tripod of Nature, Society and Economy. The research provides a historical overview of the emergence of fashion as clothing and begins to be understood so that the maximum number of merchandise follows the same process. This process accelerates the production and consumption system, giving rise to hyperconsumption, which, in order to be met, generates overproduction. Overproduction will demand more and more materials and energy, resulting in waste of all kinds. The merchandise, with an increasingly shorter useful life, soon becomes trash. This entire process modifies and destroys ecosystems from the extraction of materials to their disposal. The accumulation of garbage, pollution, climate change, and social inequalities are examples of the consequences of this process that changes the organization of all natural cycles, of the entire biosphere. Thus, it was found that fashion accelerates the entropic process, stimulating the consumption of goods, and the socioeconomic and environmental impacts are the most diverse.