Vínculos organizacionais e pejotização: o entrincheiramento e comprometimento de profissionais PJ na área da publicidade

Abstract

Work plays a central role in the lives of individuals within the industrial production system, and the bonds these individuals establish with organizations are fundamental to understanding their performance and engagement. This study aimed to analyze the configuration of organizational bonds—commitment and entrenchment—among professionals working under the legal entity (PJ) regime in the advertising sector. To achieve this objective, a qualitative study was conducted through interviews with 10 professionals working as PJs, seeking to understand their perceptions of working conditions and the factors influencing these bonds. Data analysis was carried out using thematic analysis methodology, identifying patterns and nuances in the respondents' answers. The results indicate that organizational commitment takes different forms, with instrumental commitment being the most prevalent, followed by affective and normative commitment. On the other hand, organizational entrenchment is associated with a lack of market alternatives and the need for financial stability, revealing a tendency to remain more out of necessity than desire. It is concluded that "pejotização" is a complex phenomenon that can offer autonomy and flexibility but can also lead to precariousness and job insecurity, depending on working conditions and the relationship established with contracting organizations.