Sustentabilidade Empresarial: análise das ações de ESG em empresas cearenses

Abstract

Corporate sustainability has gained prominence on the global stage, especially with the adoption of ESG (Environmental, Social and Governance) practices by companies from various sectors. In Ceará, this trend is no different, with local companies implementing actions aligned with the environmental, social and governance pillars. This work focuses on analyzing the ESG initiatives developed by three companies from Ceará: Aeris, Pague Menos and M. Dias Branco, highlighting how these organizations have contributed to a more sustainable and responsible business model. This way, we can understand how companies implement ESG in practice and what actions are applied. The incorporation of such practices is not only a way to reinforce the corporate image of companies, but also to generate positive results for society and the environment. The commitment to ESG goes beyond complying with the requirements of regulatory standards; it implies a strategic change in relation to the way organizations operate and relate to their different audiences. This shows that corporate sustainability is not a simple competitive advantage, but a concrete commitment to building a future that tends to be more balanced. Thus, by analyzing the sustainability reports of these companies, we sought to evaluate their actions according to the ESG axes, in which Aeris and M. Dias Branco stood out in the social axis, while Pague Menos stood out with its governance actions. Thus, by analyzing these practices of these companies, we can understand the greatest challenges and the greatest progress related to the implementation of ESG at the local level, in addition to finding possibilities to expand its positive impacts.