O movimento surrealista como conceito de marca: estudo de caso Maison Schiaparelli

Abstract

This article seeks to reflect on the tangential process between fashion and art through the analysis of a case study of the Maison Schiaparelli brand, which created its brand using the plasticity of the surrealist movement as a reference. Bibliographical and documentary research was carried out, and interviews obtained during the data collection phase. The article focuses on the relationship between art and fashion, the influence of surrealism on the haute couture house Maison Schiaparelli and the designer's relationship with Salvador Dalí. Finally, how her brand was developed from this artistic movement that influenced her creative process and made her one of the most famous luxury brands today. With research into the history of the surrealist movement and the story of the artist Salvador Dali, who was one of the driving forces behind this movement, the direct relationship between art and fashion is analyzed, and it ends with an approach to the Maison Schiaparelli brand to understand the history of the brand. The results of the research point to a symbolic relationship between art and fashion, which highlights the importance of art-related research as a foundation for academic training in fashion design