A eficácia do marketing outbound e do marketing digital na viabilização das vendas e sustento de vendedores autônomos de passeios turísticos

Abstract

Marketing has been used by different enterprises and even personally by some individuals. In the case of this study, we analyzed the understanding about the efficiency of Outbound Marketing and marketing on social networks in the sale of tourism packages on the edge of Fortaleza by street vendors who work offering these services to tourists who visit this city. For this, exploratory research was used as a methodology, together with bibliographical research, using a semi-structured questionnaire with 19 open and closed questions applied to salespeople directly. As a result, 22 sellers brought their sociodemographic profiles with age identification, time of experience in the sale of tourist packages and educational background. It also identified the knowledge of these sellers about what marketing is and its use. It was also noticed that MO and marketing on social networks are still sales tools that need to be explored by the interviewees, however, consider the low level of education of some, which interferes with the understanding of the use of new marketing technologies via the internet or even the bureaucracy that a business has, since most sellers work on their own and usually manage their own business. It is also observed that the interviewees highlight the difficulties and challenges relevant to their work, with 100% of them stating that the main challenge is a reference to fierce competition and that even using social networks, there is a devaluation of services due to the practice of competition that often becomes impossible to keep up with. It is therefore concluded that MO and Marketing on social networks is not yet a familiar reality for some of these freelancers, which can be explained by their lack of knowledge or even the low training and availability of investment of these sellers.