Hábitos de consumo via streaming de filmes e de series em cidades do interior do Estado do Ceara

Abstract

This is a work about consumption of audiovisual products by citizens of small cities of state of Ceará. A statistical work was developing in all steps, to know the habit of consume movies and series, available in streaming platforms, by citizens of small cities from state of Ceará. We choose three cities for reference to apply a quiz self elaborated: Canindé, Itapajé, and Sobral. We collected 272 (two hundred, seventy two) answers, so we have a 5% (5.005%, exactly) for error margin and 90% for confidence degree. Interviews were made in public sites with much people passing by. The collected data talking about, exclusively: streaming platform used, quantity of movies and series’ episodes saw in a month, main leisure activity (except movies and series), and other activity that interviewed person could make (as job or study). None personal data were collected, for what none person could be identified. As main results, we have that Netflix are, by far, the most used streaming platform, followed by YouTube. We have too, that almost half of target population have no habit to see movies nor series, even thought, for some groups (young people, specially) the consumption of movies and series can be considered high.