Impacto do sistema Ag-end na otimização de processos e recursos nas PMEs: um estudo de caso

Abstract

The efficient management of processes and resources in Small and Medium Enterprises (SMEs) has become an increasing challenge, especially in the context of digital transformation. This study investigates the impact of the Ag-end system, a SaaS platform designed for scheduling and business communication management, analyzing its influence on productivity, organization, and strategic alignment of companies. To achieve this, a case study was conducted in three companies that adopted Ag-end, using weekly diaries and user interviews for data collection. The research was structured based on the DeLone and McLean (2003) Information System Success Model and Critical Success Factors (CSFs), enabling a qualitative and quantitative analysis of the tool’s impact. The results indicate that Ag-end’s digitalization process reduced operational errors, improved time management, and enhanced internal and external communication. However, challenges such as resistance to digital adoption and the need for feature customization were identified as barriers to full adoption. This research provides recommendations to improve the implementation of technological solutions in SMEs, emphasizing the importance of adequate technical support and educational strategies to maximize the benefits of digital transformation.