Desenvolvimento de um planejamento estratégico para pequenas empresa com base no balanced scorecard: estudo de caso em uma empresa do setor alimentício

Abstract

In the face of a highly competitive market reality, marked by constant technological advances, there is a need for micro-enterprises to seek ways to survive and consolidate themselves, seeking increasingly their growth and prominence before the competition. In this analysis, strategic planning has a fundamental role, since it is an effective tool to assist managers in making more assertive decisions. Therefore, the Balanced Socrecard (BSC) is evident as a methodology that helps the planning to be carried out in a practical, complete and integrated way. Given this reality, the present work aims to develop a strategic planning, using methodology to assist its implementation BSC. For this, visits were made to the organization for data collection through a semi-structured interview, where it was possible to analyze and develop the diagnosis of the company, starting with the establishment of mission, vision and values, in addition to the internal and external analysis with the SWOT matrix, considering strengths, weaknesses, opportunities and threats. Then, strategies were defined in four perspectives, thus assembling the strategic map of the business, which outlines still with the definition of indicators and goals for each expected goal. Finally, an action plan was developed for each perspective, using the 5W2H method. As a result of this research, it is necessary that the company develop financial planning, as well as improve some internal processes and seek to better meet the needs of its customers.