Gestão da cadeia de suprimentos em uma rede do varejo farmacêutico

Abstract

The effective management of a supply chain goes through several processes and depends on different agents and information sources. Facing such complexity and an increasingly dynamic market, the survival of organizations depends on an integrated supply chain, where logistics activities represent the most significant operational arm. In this scenario, distribution centers raise the concept of storage to a level where the use of technology and computerized systems optimize the volume of deliveries and the assertiveness of operations. In view of this, this research aims, through a case study, to present how a pharmaceutical retail company structures its supply chain in order to guarantee the supply of its branches. To clearly understand the functioning of the company's supply chain, the components of its order cycle and the logistics activities performed in one of its distribution centers are detailed, as well as the main performance indicators used in the unit. The present research was conducted from a qualitative approach, and has a descriptive nature, the information having been collected through semi-structured interviews and on-site observations, conducted during two visits to the distribution center. Documents relevant to the study were also examined. The combination of these data collection methods made it possible to obtain a broad view and detailed description of the company's supply chain. Its main agents were identified and the importance of its logistics arm in the efficiency of the supply process to the branches was made explicit. The integration between the several logistics operational stages and the other stages of the order cycle through information systems enables assertive demand management and better stock control in the company. The structure used in the distribution center studied, including appropriate technological solutions, trained personnel, and well-established performance evaluation methods, is crucial in the quest to reach the desired service level.