A análise da mudança organizacional na gestão esportiva do Fortaleza Esporte Clube

Abstract

Currently, the world is going through many evolutions and, in this context, the processes of change have become indispensable and sports organizations are not exempt from this need. Given this scenario, the objective of this research is to analyze the process of organizational change in the context of sports management at Fortaleza Esporte Clube. To achieve this objective, a case study of descriptive qualitative nature was carried out in which data were collected through semi-structured interviews with individuals directly or indirectly involved in the club's change process and, subsequently, evaluated by a content analysis. The research revealed a direct relationship between the change process and sports management, as it was evident that the organizational change process boosted the creation and implementation of an effective and efficient sports management structure in the club, at the same time that the practices and sports management processes feed the gear of organizational change. Furthermore, the results found that innovative and professional thinking in sports management was essential to enable and promote the necessary changes.