Um estudo de caso sobre a Semana das Engenharias de Russas (SER) com a aplicação da gestão de projetos

Abstract

Event management plays an important role in relation to the organization of an event, as it is through this that the planning, organization, resource management and execution of the event will take place, achieving the objectives and goals for which the event was proposed. Academic events such as ENEGEP (National Meeting of Production Engineering), CINPAR (International Congress on Pathologies and Rehabilitation of Construction) and CONEM (National Congress of Mechanical Engineering), are examples of events that present an organizational structure during their process of planning, organization and execution, which contributes to the 42.3% growth of the events sector in 2023 compared to the same period last year, as presented by IBGE (Brazilian Institute of Geography and Statistics). The present study described the entire planning and organization stage of the IV edition of the Russian Engineering Week, based on the analysis of the activities carried out in the organization of the event, which included the following organization chart with six directorates and two guiding teachers, where there was the general board, followed by the administration, communication, cultural, financial and logistics boards, which carried out all the planning and execution of the Russian Engineering Week (SER). The study sought to carry out a case study applied to the IV edition of the Russian Engineering Week, thus the study addresses scientific research whose purpose was to fully understand the process of organization, development and execution of an academic event. Furthermore, the research is classified as descriptive, one that details all the variables involved in the event organization procedure. As a proposal for standardization and improvement action for the organization of the event, standardized procedures for organizing the event were developed based on the application of project management concepts, where the PMBOK methodology was used, with the application of project opening concepts, scope definition and development of financial and quality control management models in relation to the event programming and in relation to the internal communication of the event organization. The analysis revealed the effectiveness of applying the principles of event management and project management in organizing an event. These concepts stand out when optimizing and facilitating the execution of operations, establishing the standardization of processes and defining the distribution of activities in all phases of the event.