Análise de ambiente acerca da atual indústria do cinema nacional para decisões estratégicas

Abstract

The Brazilian cinema industry exists for more than one century, attracting millions of people and forming an expressive public along its history. But, the national cinema industry never was harnessed appropriately for the national performers, and because of that, it never flourished. This work has the general objective of identifying the scenario of the present period of the national cinema industry for strategic decisions. Examining the entertainment industry and deepening on the present environment of the Brazilian Cinema Industry, through the identification of the events, scenarios, actors, force relations and the relation between structure and conjuncture, relating the conjuncture analysis based on the work "Como se faz Análise de Conjuntura" of Herbert José de Souza with the meaning of Strategic Management. Thus, determining the Theoretical Reference, enhancing the signification of the environmental analysis and searching the general scenery of the entertainment and media markets, focusing the global and national cinema industry, it was made an analysis of the environment on the present national cinema industry for strategic decisions. Therefore, it was exposed the learning of this strategic analysis of environment and the possible ways the Brazilian cinema can follow to search cultural development and economic strengthening, thus establishing an deserved and honorable position on national market.