A evolução da atuação empreendedora dos arquitetos na cidade de Fortaleza

Abstract

Architects' professional performance has changed to keep up with the transformations occurred in their organizational environment. The architects, which had been formerly considered a craftsman, now sees his/her work subject redefined and expanded, and is accountablefor the constructed space where man performs his actities. In fact, environrnental..chanqes are intense and fast, and require the organizations to be innovative and develop an enterprising capacity to survive in such an environment and assume a new operational behavior in the market. Did fessional architects have an enterprising behavior while changes in the organizational environment were taking place? This is the subject of this work, which ims to analyze the managing architect's performance in Fortaleza from ane terprising view, over the period between the late 1950s and the current days, and - entify both the changes and detected and explored opportunities. First, to support - is study, a bibliographic survey on changes in organizational environments and the anager's performance from an enterprising view was made. Then, a field exploratory survey took place in the form of interviews with reputed architects in ortaleza, toward collecting information and experience from those professionals who re active in the period covered by this work. Relevant results suggested the existence of ar:chitects with innovating behavior and enterprising performance during e process of organizational changes that occurred over that period. It was found -at those professionals cooperated with the valorization of their professional activity and changes in architecture offices, by both diversifying the activities and improving e working conditions. It was also found that some professionals benefited of opportunities provided by other successful professionals, and added value to the services available, thus assuming enterprising characteristics, in contrast with those professionals who merely reproduce services and products. 8ased on the conclusions above, it is necessary to increase the knowledge on the managing architect's performance to strengthen the organizational environment opportunities.