Análise do processo de adoção de tecnologia da informação e comunicação no ecossistema de startups do INOVE

Abstract

This work sought to understand the Information Technology Adoption process (ADTI) in the context of Startups. The objective was to study the Startups participating in the INOVE ecosystem of the Federal University of Ceará, located on the Quixadá campus, to obtain knowledge on how to carry out an effective and efficient ADTI, based on the understanding of the observed processes. As a scientific basis for the research, a review of the ADTI and Startups literature was carried out, and thus the Technology, Organization and Environment (TOE) model was chosen to conduct the search for understanding the ADTI phenomenon in scenarios of uncertainty in technological entrepreneurship. The study was carried out with semi-structured interviews and a questionnaire using an adaptation of the TOE model. As a result, ADTI standards were identified, a survey of Information and Communication Technologies (ICT) used was carried out and the use of ICTs was understood.