De um para milhões: a influência exercida nas mídias sociais analisada a partir do "fenômeno Juliette"

Abstract

This research intends to carry out studies around the theme of technological advancement and the expansion of the use of mobile devices and, consequently, of social media. Therefore, a context of intense exchange of information is perceived, which happens quickly and involves millions of people. Thus, it aims to analyze how this reality has influenced the behavior of human beings, understanding how this intense exchange of information and this reality of wide use of social media has interfered with people's behavior in society. For this, it chooses digital influencers, people who, in the context presented in the previous paragraphs, have emerged as major influences for people who are in virtual environments. Understanding the role played by these influencers is essential to understanding the influence of social media on people's behavior. As a result, it is concluded that in fact social media, mainly through figures of digital influencers, influence people's lives and behavior, especially with regard to their relationship with their bodies, their relationship with fashion and relationship with lifestyle. This reality is justified using the figure of the Big Brother Brasil champion, Juliette Freire, who is a clear example of a digital influencer who actually influences the behavior of her followers in different spheres of life. Finally, it should be noted that other works are encouraged to continue studies in this area, considering that it is a recent theme and that, therefore, still presents few works.