A transtextualidade nos universos Marvel: um estudo de recepção da cena do Capitão América empunhando o Mjölnir em Vingadores: ultimato

Abstract

Faced with the lucrative phenomenon of the movie Avengers: Endgame and from the reference compositions of a transtextual character and informational nature, present in the narratives of Marvel stories created for the interpretation of the fans, this research aims to understand how the transtextuality between comic books and the movie Avengers: Endgame affects the Brazilian public. In the theoretical framework, we define the link between transtextuality and information, we trace a chronological order from the founding of Marvel as a publisher to its expansion to the cinemas, we approach the transtextual characteristics of the movie Avengers: Endgame and we present the historical and mythological origins of Captain America, Thor and Mjölnir as transtextual objects. For this construction, we used the conceptual strands of Gérard Genette (2010), the information brought by Sean Howe (2013), and the denotations of Henry Jenkins (2013) and Joseph Campbell (1989, 1991). The methodology used is descriptive, with a quali-quantitative approach. As data collection we used the questionnaire. In it, we have questions to identify the profiles of two groups (the first composed of comics and superheroes scholars and the second formed by Marvel fans in general) and reveal their habits, behaviors and recognitions towards the scene in question. We conclude that the respondents profiles correspond to the way they follow the Marvel Universes and, therefore, the greater the age of the group, the greater the tendency for them to follow Marvel since the comics and the greater the recognition of the Captain America scene wielding the Mjölnir of cinema as a transtextual reference of comics. And that the audience is affected by her and also by the qualities of Captain America that made him worthy to lift the hammer.