A interface de usuário da mlabs: inspeção semiótica e avaliação de comunicabilidade

Abstract

With the increasingly frequent presence of social networks in people's lives and more popular digital marketing actions, social media management platforms have emerged that aim to provide support for the work performed by professionals in this area. The present work focuses on the study of the user interface of the social networks management tool mLabs. In this way, the effects of the system interface in question on the experience of its users are investigated. This is done through the semiotic inspection method (BARBOSA; SILVA, 2010)and the communicability assessment method (BARBOSA; SILVA, 2010), methods based on semiotic engineering, which were applied in interaction scenarios, from a cutout specific mLabs for study. The main results obtained were difficulties for the user to locate elements in the interface and to perceive and understand interaction mechanics. In addition, the layout of the layout makes it difficult to associate the functions in the process of learning to use the tool. Problems with affordances hampered the reception of metacommunication by the user.Furthermore, users missed more metalinguistic signs and measures focused on error prevention. Also, visual hierarchy issues interfere negatively in the use of the system. The study developed allowed us to broaden the look at the various systems available in the market for management platforms for social networks, in order to understand their characteristics and opportunities for acting as a professional in Systems and Digital Media.