Desenvolvimento de identidade visual para o nutricionista Felipe Marques

Abstract

This final paper refers to the development of a Visual Identity System for the nutritionist Felipe Marques. This project seeks to create a visual identity by applying different methodologies, explaining each of its stages and seeking to prove its effectiveness whenever possible. The main objective of this work was to develop a visual identity for the client. And for this purpose, a combination of phases and steps taken from the methodologies proposed by Maria Luíza Peón and Alina Wheeler were used on this project. Through the phases and stages of this applied methodology, different types of results were obtained, and at the end of the process it was possible to create a Visual Identity System for the client, and its applications were successful. Following the proposed methodology, and in order to make the paper more productive, some final considerations are made about the lessons learned and the difficulties that were encountered throughout the development process of this project, in order to help future designers.