Planejamento estratégico em um arranjo multissetorial voltado ao desenvolvimento sustentável

Abstract

The discussions about the planet's sustainability have become increasingly frequent and relevant. Governments from several countries as well as public and private organizations have started to mobilize in favor of sustainable development. Thus, in order to integrate the efforts of these various spheres, multisectoral arrangements have emerged focusing on promoting sustainable development in its three dimensions: economic, social, and environmental. This is the case of the multisectoral arrangement studied in this work, called Jaguaribe Valley Sustainability Committee (CSVJ). The fact that it encompasses organizations from different sectors, with distinct perspectives and interests, makes the performance of a multisectoral committee complex, as well as the guarantee of effective results. Thus, a strategic plan that is properly prepared and implemented must guide the actions and decision-making over time. The present work seeks to propose a strategic planning model applied to the CSVJ. For this, the research-action methodology was used, where through an exploratory and descriptive research of an applied nature, with a qualitative approach carried out through document analysis and participant observation it was possible to conduct the study in the mentioned entity. The strategic planning was structured using the methodologies SWOT (Identification of Strengths, Weaknesses, Opportunities and Threats), SBSC (Sustainable Balanced ScoreCard - Balanced Sustainable Performance Indicators) and 5W2H (methodology with seven questions that lead to the specification of actions). With the present work carried out with the CSVJ, it was possible to structure a systematized strategic plan model that will guide the actions and decision-making of the Committee and its members during its new management until 2025, in addition to reviewing and updating its organizational identity composed of mission, vision, and values defined in the previous management. It was also found that the aforementioned methodologies, commonly applied to private companies, also have their important contribution value when applied to non-profit organizations, as is the case of the Committee.