Proposição do planejamento estratégico por meio Balanced Scorecard

Abstract

With the accelerated rate of change in the business world, companies to remain competitive, seek to outperform their competitors. Therefore, the present study aims to propose a strategic planning based on the philosophy of the Balanced Scorecard methodology (BSC) to a bakery in the city of Russas/CE. For this, the SWOT environment analysis tool is used, for the definition of objectives, the strategic map, and for determining the action plan, the 5W1H. On the methodology of the work, this is classified as an applied research with quali-quantitative approach, regarding the objectives, it is presented as an exploratory and descriptive research. With regard to technical procedures, the case study is used. To elaborate the BSC strategic map, initially, the concepts of mission, vision and values were defined, and analyzed the SWOT matrix, in addition, to check and align the expectations of the business the perception of customers about it, the Importance - Performance Matrix was used. Given this, the current strategic destination of the bakery was determined,in order to guide the definition of objectives, goals and strategic indicators designated the 4 perspectives of the BSC performance management tool, furthermore, an action plan was developed, with 5W1H, in order to support for results, targeted at business strategy. Therefore, for the bakery that still did not make use of strategic planning, your using so that it integrates everyone in the organization, is essential to achieve the main objective of the business.