O pessoal é político: ciberativismo do Instituto AzMina no combate à violência doméstica

Abstract

This research focuses on the performance of the AzMina Institute, a non-governmental organization (NGO) that calls itself feminist, which mobilizes agendas of feminisms through the internet, mainly using social networks. The analysis addresses the content produced by the NGO on the theme of domestic violence on the social network Instagram, evaluating the Institute's performance as a feminist agenda worked through Cyberactivism (LEMOS, 2003). The research comprises the content published from January to August 2020. The general objective of this work is to explore the publications made in order to evaluate how the initiative to inform and mobilize women in the fight against domestic violence builds a space for information and awareness of the followers in the NGO profile. In all, 27 posts are evaluated. From a methodological point of view, we make use of Qualitative Analysis (STRAUSS and CORBIN, 2008), observing the image, text and comments of the posts, in order to measure the organizational functioning and the engagement of feminist cyberactivism around the theme of domestic violence mobilized by Instituto AzMina on the social network Instagram. The research is also supported by a questionnaire directed to followers of the AzMina Institute profile on Instagram for the purposes of quantitative analysis of the characteristics of these followers and the interaction with the content published on Instagram and semi-structured interview with the institution's director in order to measure the construction of the content conveyed in that social network Through these methodological tools we conclude that, in this context, Instagram is an effective space of feminist cyberactivism that proposes to inform and mobilize around the theme of domestic violence.