Uso de obras de arte na moda popular: caso da marca Pink Sheep

Abstract

Fashion and art are complex concepts that are increasingly closer to the relationship between the two themes. It is intriguing since the two are broad and art collaborates with fashion more and more. Thus, this research will seek to study the relationship between fashion and art from the perspective of popular commerce, the general objective of this work is to investigate the influence and use of works of art in the development of fashion products that will be commercialized by popular commerce in Fortaleza. At the end of this work, it is expected to understand both the vision of the brand that produces this type of product and the public's consumption motivations. The methodology involves conducting a case study of the Pink Sheep brand and conducting an online questionnaire with consumers of fashion products with elements of art. The results show that popular fashion and art build a commercial relationship in the city of Fortaleza. When a brand uses art in its product, it adds value to it and does so to delight the consumer. In relation to consumers, they are young people looking for products with an aesthetic differential.