Pandemia e reações emocionais: consumo em tempos de Covid-19

Abstract

Researches indicate that the conditions experienced by people during the Covid-19 pandemic have had negative consequences on their emotional states. However, there have been no studies analyzing how these psychological changes can interfere with people's consumption. Thus, the prevalence of stress, anxiety and depression and their relationship with some consumption habits during the period of physical distance from the Covid-19 pandemic were evaluates. Through an online survey, applied in Brazil, the prevalence of these psychological changes was identified, relating them to the purchase of products, carried out in person and online. It was found that these emotional changes motivated by extreme conditions, such as that experienced due to the pandemic, impact the consumption of various products, such as medicines and certain types of food. In addition, it was found that the condition of physical distance or social isolation, made people adapt their ways of consuming to maintain their habits and reduce the effects of confinement, generating imbalance in the consumption of some products by the most stressed, anxious and depressive.