Avaliação da satistação de moradores do programa de arrendamento residencial em Fortaleza-Ce

Abstract

Proposal: The Caixa Econômica Federal (CAIXA) launched the PAR (Residential Leasehold Program) to meet the housing needs of the big cities. The main objective of this article is to identify the requirements of the program’s users evaluating their satisfaction in three of the PAR’s enterprises in Fortaleza. Research Method/Approaches: The research began with a fieldwork to obtain information through semi-structured interviews with the residents of the housing developments. The next stage consisted in preparing the information including its edition, codification, transcription and verification. After that, frequency analyses, CHAID and crosstabs were made using chi-square statistcs, coefficient of correlation phi and Cramer’s V. Results: The frequency analysis allowed to identify the residents’ profiles, the changes made and desired in the apartment and the level of satisfaction with the several items of the condominium. Through the crosstabs and the CHAID it was possible to verify the most relevant points in the general level of satisfaction. According to the statistcs, most of the users are generally satisfied. The main positive aspect mentioned was the good location, the negative ones were the insecurity and the bad managing companies. Contribuitions/Originality: This was the first statistic-based research on the satisfaction of the PAR’s costumers in Fortaleza. Moreover, the results showed the user’s satisfaction level, making possible the launch of better enterprises