Narrativas sobre o Ceará: uma análise das representações sobre a cultura cearense na coluna “Tarcísio Matos”

Abstract

Journalist Tarcísio Matos has been publishing chronicles for the culture and entertainment section of Jornal O POVO, in Fortaleza, for over 30 years. In his biweekly column, he seeks to describe and portray, in a good-humored way, irreverence, popular language and Ceará culture from fictional stories. In view of this, the objective of this research is to investigate how this cearensity is presented by Tarcísio in his column and what representations of cearensity are elaborated in his text. This study is based on discussions about collective memory (HALBWACHS, 2006) and the idea of representation (HALL, 2016) as a system by which we establish our senses about the world using language. A corpus made up of 24 chronicles published in 2019 was selected and, to analyze them, the Content Analysis methodology was adopted in its thematic-categorical approach. The results of the analysis of the chronicles show that there is a predominance of six themes in their texts and that show that their approach prioritizes a positive and affirmative view of cearensity. As a narrator of everyday life and spokesman for his group, Tarcísio is considered a folkcommunicational media activist.