Modelo crowdshipping de distribuição da última milha: um estudo sobre a operacionalização

Abstract

The numerous services of delivery of products, added to the traditional supplies of retail stores, provided a high and growing number of dedicated trips. As a consequence, traffic jams, difficulty in pedestrian mobility, low operational productivity and environmental pollution are some of the problems faced by society. Crowdshipping emerges as an alternative to urban cargo transportation. This solution has as a value proposition: greater agility, low cost and ecological sustainability. Ordinary citizens become potential logistics agents for the last mile. The aim of this paper is to make a critical analysis of the crowdshipping model. Important variables are identified in the literature, as well as restrictions and weaknesses of this model that must be considered for the operationalization of the solution through an e-platform. Factors that affect crowdshippers and consigners/receivers preferences are highlighted. It is concluded that crowdshipping is an alternative model of transport of goods/orders, and can be a option for urban areas.