Promoção do aleitamento materno e da doação de leite humano em um grupo de apoio virtual

Abstract

Objective: To analyze a group on a virtual social network (WhatsApp®) as a strategy to strengthen the practice of breastfeeding and human milk donation. Method: Qualitative intervention study with an intentional sample composed of 24 human milk donors. For three months, some contents were shared according to the themes defined by an initial interview. At the end of the intervention, some semistructured interviews were conducted to assess the educational process mediated by WhatsApp®. A thematic modality of content analysis was adopted. The educational action was based on the following principles of Paulo Freire: scientific rigor, ethics, dialogue and respect for the wisdom and practical experience of the participants. Results: Two thematic groups were evidenced from the analysis: "The expectations towards a virtual breastfeeding support group" and "The experience in a virtual group on breastfeeding". The expectation of mothers with the group consisted in resolving their difficulties with breastfeeding and supporting other mothers. The group revealed the possibility of learning, exchanging and encouraging donation. Conclusion: The group on the virtual social network strengthened the practice of breastfeeding, promoted learning, supported breastfeeding and encouraged the donation of human milk, according to the participants' perception.