Análise retórica de argumentos provenientes do logos presentes em editorial publicado na Folha de S. Paulo

Abstract

This article aims to analyze a selection of rhetorical strategies that are part of the logos evidenced in an editorial, namely, the use of argumentative operators and modalizers. Analyzes are presented based on the text Electoral virus, published in the Brazilian newspaper Folha de S.Paulo, based on Rhetoric, Textual Linguistics, Argumentative Semantics and Functional Linguistics. For this, in relation to Rhetoric, it was reflected on proposals such as those of Mosca (2001), Aristotle (2017) and Perelman and Olbrechts-Tyteca (2017); and for the assessment of linguistic elements, Koch (2002, 2004), Guimarães (2001), Castilho and Castilho (1993), Corbari (2013), among other researchers. Through the analyzes, it is demonstrated that, in the text, some linguistic elements are used to create argumentative scales, to leave marks of the writer’s subjectivity and to direct the interpretation of the readers in order to contribute to the convincing of the audience. In addition, it is evident that modalizers and argumentative operators act rhetorically and are essential for the construction of an ethos that effectively mobilizes newspaper readers to agree with the thesis presented in the editorial.