Análise sistêmica das relações entre os atores da cadeia produtiva do melão na região do Agro-pólo Baixo Jaguaribe - Ceará sob a ótica dos custos de transações: em busca de novas oportunidades de inclusão social

Abstract

This work was carried through on the basis of the theoretical concept of the economy of the transaction costs. The involved social actors in the productive chain of the melons, react and establish its strategies of action, establishing relations: “economic activity / social actors / scenes”. The faced competitive environment today for the small productive units places as managemental standard and operational the attention in the consuming market, where it offers of its products must adjust to the desires and expectations of this market, that adds quality and technological adequacy to the processes and products, as the comment of the standards of the packing and general presentation of the pertinent product to the size, forms, color and aroma. The rationalization of the system goes beyond the productive process, therefore the commercialization of the production still keeps a narrow relation with other on operational aspects. Where the choice of the structure appropriate to the transactions objective to reduce the common uncertainties to the commercial relations.