As mídias sociais no sistema de Bibliotecas da Universidade Federal do Ceará

Abstract

Research as social media in the Library System of the Federal University of Ceará. It was based on the following problem: Are the University Libraries of the Federal University of Ceará (UFC) using as social networks? To answer this question, the general objective is to analyze the way social networks are being used by the Library System of the Federal University of Ceará and the following objectives include: analyze and conceptualize, perform the literature review, such as networks. social no digital marketing context in the domain area of the university library; and using what are the social networks used by the Library System of the Federal University of Ceará. In order to achieve the objectives of this research, use as a research method or case study, being the type of exploratory research, with quantitative and qualitative approach, through systematized non-participant observation. An analysis and the results show that the most used social networks are Facebook, Instagram and Twitter, as well as Blog, Flickr, Whatsapp, YouTube, Pinterest, Pinterest and SoundCloud. Conclude that in this research it was possible to provide a reflection for a library class on this theme, which should be deepened in a master's research, covering and comparing with other Federal Institutions of Education, as well as the influence of these networks on clients and enterprises as needs.